FAQs???
Yup. FAQs.
Q: What kind of logo should I make? Do I even need one?
A: Yes, you do. It can be simple, yet iconic. Bold and memorable. People will come to equate your brand with you and your stack. It can even be animated! That’s my new passion.
Q: A wordmark? What’s a wordmark? Oh, that’s a wordmark!
A: A wordmark is the title heading that appears at the top of your website. Mine is “Style YOUR Stack.” A wordmark reflects your personal style, features a favorite color(s) and font, and stands out more than Substack’s default version of your newsletter’s title.
Q: Do I really want a photo of myself on my welcome page or on my About page?
A: I think you do. It’s a good move. Readers appreciate that touch. it. It supports the person-ality of your stack. It makes them feel more connected to your writing and to you––in a sweet, not stalky, way.
Q: Is my “About” page that important?
A: You bet it is. Why are you writing on Substack? Who are you? What do you want your readers to know about you? What will you offer a potential subscriber, paid or free? It’s a place to say hello, let readers know what they might expect, what your subscription prices are, and what they’ll get for the level they choose. You can let them know if there are extra perks for going paid. This is the place to do it.
Q: Stripe? What’s that? Maybe I won’t turn on “accept payments,” it seems too complicated, too intimidating.
A: Nonsense! You deserve to be paid, especially if your readers want to acknowledge your efforts this way. Don’t take that away from them.
I’ll guide you through the process, iet’s completely doable–– if not a little annoying at moments––but once it’s done, it’s done. There’s something sort of thrilling when I get an email from Stripe saying they’re going to deposit $3.67 in my checking account the next day. I feel so seen, so cared about, and sooooo wealthy!
Q: “Oh, Nan, how do I make this thing work?” you plead, trying to resist pulling your hair out by the roots. “I feel like all I do is go around and around in circles! It doesn’t make sense!”
A: Fret no longer, my dear. There are answers, and that’s where I come in. I’ll teach you how to get it done. Or I’ll do it for you, if that’s what you prefer.
More questions? I’m all ears.
Make an appointment. Talk to me.
